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    American Swiss

    Shop the edit

    Timeless jewellery categories, refreshed through a modern lens.

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    SALE

    Up to 25% off watches

    Statement watches now with exceptional savings.

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    SALE

    Elevated brilliance

    Up to 50% off diamonds designed to dazzle in every moment.

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    20260206_American_Swiss_Trend_Edit Banner_600x800_ColoursOftheYear_Teal&White

    The colour edit

    Transform your style with jewellery in this year’s key colours: transformative teal & cloud dancer.

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    Discover the trends

    Key trends, each redefining how jewellery brings style to life.

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    Future treasures

    Bold gold jewellery designed to become tomorrow’s icons.

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    SALE

    Up to 25% off

    Selected Tempo Pulse watches

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    Personalised Jewellery

    It's never just a necklace - it's a little piece of you.