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The history of Champion

After the dissatisfaction with the uncoordinated and inconsistent quality of sportswear of the time, the Feinbloom brothers founded Champion in 1919. When they partnered with a local American college’s football team in Michigan in the 1920s, word spread fast about the quality, fit, and fair pricing of the sportswear. Following this, in the 1930s, many universities started using Champion sports as their official uniforms. Since then, Champion invented the hoodie in the late 1930s, the sports bra in 1977, and the nylon mesh jersey, – now synonymous with basketball – becoming the official and exclusive NBA jersey outfitters. The ’90s saw Champion dominate pop culture, and this has returned in the 2000s, showcasing that the brand is indeed timeless.

How Champion became one of the coolest brands

Champion is one of the coolest sportswear brands of all time. You see a person wearing a Champion tracksuit and you know they have a sense of style. A key element that makes Champion so stylish and so popular is its collaborations with equally well-known brands, highlighting their versatility. Their associations with high-fashion streetwear brands like Supreme and Vetements have championed their collaborative apparel line, including Champion pants, hoodies, and sweater dresses. Likewise, their partnership with sportswear brands Nike, Adidas, and Vans has seen the birth of the classic Champion leggings and shoes.

Everything you should know about Champion sweatshirts

Long before high-profile celebrities embraced Champion, it was adopted by the street culture and the youth of New York. Dance and hip-hop groups, soon followed by the skateboarders, were the OG Champions, so to speak. The Champion sweatshirt is the most popular apparel of the brand currently, and here are the types you need to know about:

  • Crew: This sweatshirt has a round, close-fitted neckline with no hood and no front pocket and is loved for how well it pairs with denim for a casual look.

  • Hoodie: The hood was created by Champion; thus, this is one of their most iconic creations. You can wear it over a Champion T-shirt or sundress for a cosy, street style yet chic look.

  • Jersey: This knitwear offers stretch and shape retention for a comfy and cosy fit. You can pair it with a baseball cap or a bucket hat and chunky sneakers for the ultimate street look.

Shop the Champion range on Bash

Shop Champion online on Bash from the comfort of your home, wherever you are in South Africa. We’re home to an impressive range of sportswear for everyone from authentic brands like Champion and more. Shop with us now for a seamless and fun online shopping experience. Enjoy free shipping and easy returns along with our click &Collect option from over 800 stores.


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